RIP Stage 6
| February 28th, 2008
For those of you not in the know, the Web has recently taken over the duties previously performed by Napster, Kazaa and Bit Torrent. In days past, TV and movie buffs would pirate their wares with the help of powerful peer-to-peer technologies, much to the chagrin of ISPs and IT guys everywhere.
These days, thanks to sites like www.surfthechannel.com and www.alluc.org, users can find and watch most movies and TV shows in their browsers. And with www.seeqpod.com, they can even find and listen to music the same way.
These Web sites represent the digital tipping point: the act of finding and watching this content is now, finally, easy enough for anyone to figure out. And, as with any transition period in digital entertainment, there are already winners and losers in this new fight for online dominance.
Perhaps the biggest loser, thus far, is a small San Diego company called Divx. Originally known for its free video codecs, Divx opened up its own variation on YouTube known as Stage6. Stage6 is, quite frankly, a marvel of software engineering. Users can upload videos of almost any length, and can build channels around related content, complete with logos, banners and members.
Today, (Thursday, Feb 28) Divx is pulling the plug on Stage6. The company has been unable to find a way to monetize the site, and as its popularity has grown, the bandwidth costs for the company have spiraled out of control. A victim of its own success.
What can be learned from all of this? Well, first of all, we’re going to need bigger pipes to China. The defacto heir to the Divx throne isn’t a single site, but rather a host of sites, all stationed inside the great firewall.
But more importantly, we should learn that the Intarweb is always going to latch onto well implemented software. Stage6 offered higher resolution video and a simpler interface than other underground video sites, like the French Daily Motion, or the California-based (And ultra shitty) Veoh. Stage6 became a host for all manner of desirable content, such as Star Trek episodes, entire seasons of Doctor Who, and oodles of independent documentaries that were offered on completely legal terms.
The days of Stage6 may be remembered fondle for a time, but it seems that the world’s media producers are slowly but surely figuring out how to replace it. Hulu.com is NBC and Fox’s combined effort to make their video libraries available for free. CBS.com now offers every episode of the original Star Trek series online, as well.
No matter how we watch our video or access our music in the future, there is one certainty that can be predicted: the software behind accessing this media will almost certainly be innovative and well designed. There are too many options out there right now for the good ones not to win out. After all, even though Napster was considered to be the bane of all music companies, it was still a wildly original idea in software.
Though short-lived, it is these ideas and underground movements that influence the future of software development.







