
I’m just back from EA’s Spring Break event, at the Supper Club in SF. The first thing I thought when I got home was to write up a quick synopsis of what the world’s largest game company did wrong at this massive press event. Bringing ya’ll up to speed: E3, the consumer oriented game conference, is dead going on 2 years now. Instead of having a replacement conference, all the game companies this week, are having events to show off their new titles.
Essentially, all of the game publishers have gotten into a massive rut: build until May, show preview at E3. Crunch until September, set in stone, release. It’s a treadmill that every developer hates. I’d imagine they all got excited when E3 died, thinking “I’ll never have to crunch for another playable build in April and May!”
Nope. Not gonna happen. All the devs are still crunching away, and instead of an exclusive event in LA, their wares are shown in a supper club in San Francisco.
So, tonight’s EA event was the first of a week-long tirade through Sega, Namco, and Konami, amongstĀ others. So, what did EA do wrong at its event tonight?
1: Bad Food: I’ve been to the Supper Club before. It has some great food and drinks. But tonight, EA sprang for some Sushi in a shot glass, some Chinese take-out boxes with lots of chicken and a few noodles, and… worst of all… I can’t even say it… EA decided, for some reason, to offer cutlets and bread as mini sandwiches. Great, works for everyone else, right? Well, not so much. FI have no idea why, but EA’s cutlet plates consisted of Salmon and fucking balogna. No, I am not kidding Bologna. No other meats.
2: No Room for Cameras: Watch G4 this week. You’ll no doubt see interviews with EA’s development leads on Mass Effect PC, Battlefield, and Left 4 Dead. But those interviews were conducted in poorly lit corners amongst hundreds of shouting games journalists. Not an optimal situation for filming. I know a lot of angry cameramen who were forced to drag their equipment into this cramped, loud, poorly lit room. The only room where booze was offered. Bad call.
3: Tammy Schacter Forgot Who I Am: Totally personal. But still Isn’t PR supposed to remember everyone’s names?
4: Too Soon For Overdue Wii Titles: I’m sure Rock band Wii is ready. But Skate It, for Wii is far too early on in development to show off. All that this game gathered from the audience were groans and guffaws. I’m sure this is a great title, and there’s a ton of potential there, especially with the Wii Fit Board coming into the fold, but it’s all so far from finished that it was pointless to show it off. It’s a shame EA completely missed the Wii bandwagon, but it’s even worse to see that their current Wii projects are months from release. Possibly even years. Ladies and Gentlemen, EA has already lost the next gen wars by ignoring Wii.
5: Crappy Gift Bag: The going rule for gift bags is “current titles in playable form,” and work back from there. You don’t have to give out playable beta code, but giving away free games is always appreciated. Shit, burn internal copies so they can’t be sold at the local GameStop. Anything playable. A bag with a couple T-Shirts, some tie-in tchochke’s and an assets disc is just not good enough. THQ understands. EA should just buy THQ. Maybe that will teach them.